Effective Date: 20.01.2025

At DadApproved, we value your privacy and are committed to ensuring a secure and transparent experience for our users. This Privacy Policy outlines how DadApproved collects, uses, and protects your personal data when you interact with our website and services, which provide sustainable shopping suggestions. By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect different types of information when you interact with our website, including:

• Personal Information: This may include details such as your name, email address, payment information, and any other personal details you provide when you sign up for an account with DadApproved, contact us, or make a purchase related to sustainable shopping.
• Non-Personal Information: This includes data that is non-identifiable, such as your IP address, device type, browser type, browsing history, and time spent on specific pages. This information helps us provide a secure and user-friendly experience on the website.
• Cookies and Tracking Technologies: We use cookies, pixel tags, and similar technologies to enhance your browsing experience, analyse site traffic, and provide relevant advertisements related to sustainable shopping.

2. How We Use Your Information

The information we collect is used for the following purposes:

• Providing Services: To deliver personalised recommendations, updates, and product information related to sustainable shopping, tailored to your preferences.
• Improving User Experience: To analyse how users interact with DadApproved, improve its functionality, and optimise your experience.
• Marketing Communications: To send you newsletters, promotions, and other communications related to sustainable shopping—only if you have opted in to receive such content.
• Research and Data Analysis: To enhance our product selection and recommendations based on user behaviour and feedback.

3. Cookies and Similar Technologies

Cookies are small files stored on your device that help us enhance your browsing experience on the DadApproved website. We use cookies for the following purposes:

• Authentication: To remember your login session and preferences when you access DadApproved and engage in sustainable shopping activities.
• Personalisation: To customise your experience based on your interests and past interactions with DadApproved and sustainable shopping.
• Analytics: To understand how visitors interact with the website, enabling us to improve performance and content related to sustainable shopping.

You can manage cookies through your browser settings. Most browsers allow you to block or delete cookies, but please note that doing so may affect the functionality of our website, and some features may not work as intended. By continuing to use our website, you are acknowledging and consenting to the use of cookies. This includes both first-party cookies used by DadApproved for essential website functionality, as well as third-party cookies from services such as Google Analytics or advertising networks. These third-party services may track your online activity across different websites for purposes including analytics, advertising, and personalisation of content.

If you wish to learn more about how third-party cookies are used, we recommend reviewing their privacy policies for further details on their tracking practices.

4. Data Retention

We retain your personal data for as long as it is necessary to fulfil the purposes outlined in this Privacy Policy, including providing services related to sustainable shopping, unless a longer retention period is required or permitted by law. If you wish to delete or access the personal information we hold about you, please contact us.

5. Data Security

We implement appropriate technical and organisational measures to protect the personal data we collect against unauthorised access, loss, or misuse. However, no method of data transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. We strive to use the best available security technologies and will provide updates as needed to ensure the protection of your data, especially related to your sustainable shopping activities on the DadApproved website.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• Access: Request access to your personal information related to your DadApproved account and sustainable shopping preferences.
• Correction: Request correction of any inaccurate or incomplete information.
• Deletion: Request the deletion of your personal data (where applicable).
• Opt-Out: Opt-out of receiving marketing communications related to sustainable shopping from DadApproved.

If you wish to exercise any of these rights, please contact us.

7. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or to comply with legal requirements. Any changes will be posted on this page, and the “Effective Date” at the top will be updated accordingly. We encourage you to review this policy periodically to stay informed about how DadApproved handles your data in relation to sustainable shopping.

8. Contact Information

If you have any questions about our Privacy Policy or how we handle your data, please contact us at: contact@dadapprovedztc.com